Bruce WithrowToronto Meeting Facilitator
Strategic Planning Retreats and Customer Advisory Boards
Bruce founded Meeting Facilitators International in 1992 after recognizing the growing need by senior management for experienced facilitators who could handle strategic planning retreats. Since then, he has facilitated over 900 strategy sessions, corporate retreats, and customer advisory board meetings across Canada, the United States and Europe.
Business-focused and results-driven, Bruce is accustomed to working closely with senior management teams and their boards. While his clients come from different industries, and different countries, they all share one overriding objective. To reach agreement on an effective plan of action based on a thorough, and productive debate of the issues.
A skilled, neutral, and independent facilitator, Bruce navigates his clients through high-stakes meetings, keeping them on time and on task regardless of how demanding the group or subject matter may be.
With strategic planning clients ranging from Fortune 100 businesses to Non Profit Industry and Trade Associations, Bruce has significant experience working with executives. His customer advisory board clients include pharmaceutical and medical device companies who regularly use advisory boards, as well as companies who were just considering their first advisory board meeting. He has also led large teams of facilitators providing facilitation services for a variety of clients hosting conferences.
The variety and sheer volume of his experience – combined with his ability to quickly assimilate and master new and often esoteric material – has often led to meeting participants expressing surprise upon learning that Bruce isn’t actually trained in their fields.
“Our neutrality and objectivity are highly-valued by our clients. We are probably the only people in the room who don’t have a stake in the outcome, which puts us in the best position to be impartial and unbiased. And by taking over the facilitation of the meeting, we allow the CEO or Chair to participate in the meeting in a way they never could before. This – combined with our experience and our toolkit – is what we bring.”
Bruce has served on the board of Strategic Leadership Forum in Toronto, where he was the innovator behind one of their most successful series of events and the chair of their most successful conference ever.
Founder of Meeting Facilitators International
From Our Clients
“Over the past five or six years we have worked with Bruce more than a dozen times as a focus group moderator for our pharmaceutical and medical device clients. The clients are always impressed with how quickly Bruce picks up challenging concepts and how easily he communicates them. The high-quality feedback and insight he draws from the focus group participants is what we are all looking for. Bruce’s track record in exceeding client objectives makes me extremely comfortable recommending him to any of our clients regardless of therapeutic area.”
“We wanted to find somebody unbiased, with no agenda, who could lead the retreat and pull in all points of view. Bruce did this and more. He brought some clever ways to make sure that we fully explored our ideas and he forced the discipline of setting priorities and of committing to an action plan. We have now used him three years in a row since everyone sees the value he adds and trusts his process.”
Mary Todd Peterson